Mind-blowing link building case study: 106 unique domains, including The Sun, Independent, Metro, and 100+ other top-tier publications linking back to Forward2Me website with this campaign alone.
👟 The concept is simple: they’ve created a list of the “Most Instagrammed Sneakers” with nice infographics, and then they reached out to hundreds of publishers and journalists to pitch their case study and ask for a feature.
📊 If you look at the Ahrefs chart below, you can see how this page organically got linked to from over 100 high quality websites.
As you can tell, these are the types of links that Google recommends, and if you do this, you can rest assured that you will not get a penalty for it.
💵 How much does a campaign like this cost?
You would probably need to spend about £3K-£5K on a campaign like this (probably £8K-£15K on more complex ones), including for ideation, research, design, software development, and outreach.
⏰ The outreach alone can take up to 5-10 days, depending on how well you’re curating the contacts, and how many you will reach out to.
Many agencies and SEOs do know about this case study as it’s a classic one, but I thought I’ll share it with the wider audience too.
I hope it inspires you, just as it inspired me 😉
